Clairo: Rise to Fame

By: Allison Ambuehl

Claire Cottrill, famously known as Clairo, is a multitalented indie/alternative music artist who is known for her intimate lyrics and gentle sound. She is a singer who needs no introduction to the younger generation, as she has been incredibly popular on social media apps such as TikTok and Instagram for almost a decade. Most people know of Clairo and her music, but how much do we know about Claire Cottrill and how she got to be the artist she is today?

Claire Cottrill was born on August 18th, 1998, in Atlanta, Georgia, United States of America. Although she was born in Atlanta, Clario and her family then moved to Washington and stayed for three years, but eventually moved to Carlisle, Massachusetts where she spent the rest of her childhood.

Her parents are George and Allie Cottrill, her father is a prominent marketing executive for popular brands such as Starbucks, Coco-Cola, and Converse. Clairo is widely considered a ‘nepo-baby’ due to her father’s industry connections, but part of her brand is being a ‘self-made’ artist, she has addressed these concerns by confirming her father’s support has been helpful towards her career, so it’s up for your interpretation. Clairo describes her upbringing as supportive and constantly having creative outlets throughout her childhood, contributing to her love for making music.

Her exposure to music throughout her childhood led her to start posting her music on social media platforms at age 13, and she released her first official demo in 2014, called ‘Do U Wanna Fall in Love?’ under her real name. Her first viral hit she released was in August 2017, called ‘Pretty Girl’ after graduating from Concord-Carlisle high school. This song was so popular as it was recorded with her raw vocals in her bedroom, which resonated with a lot of viewers because of the raw and acoustic feel. She then went on to attend Syracuse University, while pursuing music full-time.

She continued to release music, growing her already established fanbase and released albums such as ‘Immunity’ in 2019, which included the song ‘Bags’ that won the best song of the year in 2019. She later released ‘Sling’ in 2021 which debuted in the top 20 of the US Billboard 200. Her most recent album titled ‘Charm’, was self-released in 2024 and nominated for a grammy in the Best Alternitive Music Album category. Clario’s success has been widely criticized due to her industry connections, however that doesn’t change the fact that she is a unique artist with a beautiful voice and the ability to connect with her fans.

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