By Logan Staska
Martial Arts are combat techniques that come from many different countries and cultures and are used for self defense and sport. Before MMA, matches where held within the singular sport, but on November of 1992 the UFC, Ultimate Fighting Championship, officially started mixing the forms of combat.

Since the beginning of the violent sport, Dana White, president of the UFC, has been traveling throughout the world looking for talented athletes trying to find the next super star.
He located star fighters from everywhere including Africa; where he found Kamaru Usman, Francis Nganou, and Israel Adesanya, Brazil; where he found Anderson Silva, Royce Gracie, and Jose Aldo and many other fighters from different countries in Europe, Australia, Asia, and North America.
Dana White’s brilliant business moves grow the popularity of the UFC with the sport combining all forms of martial arts from all the different countries making the sport more interesting.
Also, UFC is gaining major popularity because fighters will walk into the octagon with the flag of their home country. This action makes fans cheer for their home fighter such as the Olympics.
Conor McGregor is the most famous fighter in the UFC and whenever he has a fight the crowd is bombarded with Irish flags, showing the Irish natives are cheering for their home-town-boy. This action is also showed with other fans such as Michael Chandler fans waiving United States flags when he fights.

The UFC has support from companies that enhance the sports popularity such as Monster Energy Drinks, Body Armor and Reebok providing footwear for fighters. These sponsors help the sport increase in popularity along with major celebrity influence such as stand-up comedian and UFC commentator Joe Rogan. Joe Rogan draws attention to the UFC with his podcast the Joe Rogan Experience.
Just like in boxing, the UFC has a PPV (pay-per-view) system. The PPV helps increase the hype for the fight by making viewers more interested in the headlining fight. The first pay-per-view sold 86,000 dollars.

One fighter who sells a high amount of PPV is Conor McGregor. He gets the entire world to view into the fight with his intense trash talking at press conferences. Hate him or love him, you’re watching the fight.
Khabib Nurmagomedov and Connor McGregor are the reason for the largest pay-per-view in UFC history selling 2.4 million dollars.

While the UFC is the most popular organization in combat sports, they have been having a battle with boxing for the most popular combat sport. Boxing and the UFC intertwine with each other putting the best strikers against boxers to see who would win.
Connor McGregor was the light at the end of the tunnel for the UFC when he went to box Floyd Mayweather, but unfortunately the Irish striker couldn’t take down the undefeated champion.
Mayweather has the highest PPV sold in any combat sport selling 4.3 million views generating 600 million dollars.
With all the steps taken to get the UFC where it’s at today, the UFC will be able to keep increasing in popularity with new headlining fights like Dustin Poirier vs Charles Oliveira on December 11th. With these headlining fights the UFC will grow in viewers and participants.


























